MSNBC has teamed up with Screenvision (a major player in cinema advertising, apparently) to bring the cable news channel’s live broadcast of Obama/Biden’s 2009 Inauguration to the big screen at 27 movie theaters across the nation. According to the Hollywood Reporter:
Free tickets are being handed out via MSNBC.com to see the inauguration and parade from 11 a.m.-3:30 p.m. ET at the 27 theaters run by 11 exhibitor partners in 21 markets. Midday Tuesday isn’t necessarily a big movie time, so it helps to fill the theater — and boost popcorn and soda sales — at a time when it’s not usually busy.
With so much excitement and anticipation surrounding this historic occasion, it makes a lot of sense (esp. since it’s free) for those people who could not make it to DC (or did not want to make the effort) to want to watch this incredible event on the biggest screen they can find. Plus, by going to the movies to watch the Presidential Inauguration people will naturally end up purchasing popcorn/soda/candy and thereby help boost the economy at the same time. It’s a win-win situation.